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Monday, June 23, 2008

Michelle Obama Campaigning in Her Own Little Way



After surfing the web, you cannot help but realize how Michelle Obama is relating to women all over the country in her own little way. Though this campaign in underway, her persona definitely is relatable to the average American woman.

Appearing on The View, utilizing fashion for campaigning and also providing her favorite recipe in the Family Circle Magazine, Michelle has definitely played the average American woman role. My question to my readers now is…does Michelle’s outreach to women somehow benefit Barrack Obama in the 2008 Election?

Appearing on The View Michelle says to the cast, “I have to be greeted properly, fistbump please.” She goes further to explain that this is her new signature bump and that she is not that hip. She learned the fistbump from the younger generation and relates it to the “new high-five”.

With the audience laughing, this simple statement or action has led women to assume that she is just one of us. Not acting as if she could possibly be the country’s first African-American First Lady, Michelle’s personality is warming as she appears to be the girl next door.

Bringing forth something new to Family Circle Magazine also enables Michelle to prove her ability to be different not following the crowd. “In the past four presidential elections, readers of the magazine have successfully predicted who would be America’s next first lady by favoring her recipe in the magazine’s competition.

Something with chocolate has melted the hearts of readers in the last four elections. So both Michelle Obama and Cindy McCain might be taking a risk by eschewing everyone’s favorite treat. Instead, Michelle Obama has put forward a recipe for shortbread cookies with zest of lemon and orange, and a cheeky kick of almond liqueur Amaretto”. I’m sure supporters are endorsing this treat as they endorse Obama.

I definitely feel that a down-to-earth First Lady can yield votes to Barrack Obama in some weird way. I personally feel that the average American sways toward people who make them comfortable as well as relatable – and Michelle is definitely working that aspect of the campaign.

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